type+of+advertisement


 * Personal or Issue?**

This is an issue add because it is stating that everyone in the U.S. is being affected by the insufficiency of good jobs. It also gives an overall view of the economy in the United States. However, it is also a personal advertisement because he "Won't tolterate a system that puts you and your family at risk." Since he states that it is his job to make sure that each and every family in the U.S. is not going through any bad economic situations, this creates more of a personal feeling between the audience and McCain. Overall, he feels that he must take responsibility for America's economical crisis.


 * Issue advertisement
 * insufficiency of jobs
 * Personal advertisement
 * virtuous ideals




 * Positive or Negative?**

The McCain commercial on the economy is a shows favorable inclination to McCain's ideals. He stated that he would bring "new rules for fairness and honesty" to the dealings of the American economy. The commercial poses him as a favorable candidate with "experience and leadership in a time of crisis." With these types of statements it induces the voter to display partiality toward the contender that had the experience to lead America away from the economic crisis. The advertisement praises the abilities and principles of John McCain. There is no direct attack against Obama or any other reference to Obama's opinions or persepctives. The commercial was entirely centered around John McCain.


 * Positive advertisement
 * Favorable inclination to McCain's ideals
 * No reference to Obama's opinions or perspectives